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Colour And Charm

Robb Report Singapore

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July 2025

Bvlgari's latest high jewellery watch collection, Polychroma, is a celebration of colours featuring countless shades and precious stones.

- Words: Audrey Simon

Colour And Charm

BVLGARI INTRODUCES ITS latest high jewellery and watch collections under the name Polychroma, a vivid celebration of colour and vibrancy. The term is derived from the Greek words poly, meaning 'many', and chroma, meaning 'colours', with a nod to Rome, the Eternal City.

True to its name, the collection functions like a prism, capturing light from every angle and redefining our perception of precious stones. It immerses the viewer in a world where myriad designs, infinite shades, and exceptional gemstones converge in a celebration of beauty.

More than a name, Polychroma embodies creativity in motion and expresses profound emotion. Drawing inspiration from diverse cultures across the centuries, it presents a kaleidoscope of creations that showcase colour's universal power to evoke feeling and tell stories.

Bvlgari's artisans dazzle with 600 masterpieces, including 250 new designs spanning high jewellery and luxury timepieces. Among them are 60 millionaire pieces—the highest number of ultra-exclusive, high-value creations that have been unveiled by the brand.

“Polychroma is a source of immense pride for us at Bvlgari,” states Jean-Christophe Babin, CEO of LVMH Watches and Bvlgari. “It embodies the very essence of our

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