Back To The Fusion

From mixing materials to amalgamating cultures, Hublot champions its Art of Fusion motto beyond horological boundaries.

- Alvin Wong

The hands tell so much. Trimming millimetres off a wafer-thin sheet of pasta to make a perfect rectangle, on which dollops of rich, molten cheese would be piped, sealed and portioned into delicious, pyramidal morsels known as berlingots, Anne-Sophie Pic's hands move with assured precision honed by decades of experience. And on the Michelin-starred chef's wrist: Hublot's Big Bang One Click Steel White Diamond watch that, while hefty, seems to hug Pic's wrist just right.

To many who were watching Pic in action, wearing her gem-studded Hublot watch, it would have looked like an unlikely meeting of worlds. However, for watch lovers who have been following Hublot's adventures, this coming together of different spheres in this instance, gastronomy and horology - is par for the course.

"I can totally relate to Hublot's Art of Fusion tagline. It speaks of what I do as a chef, too," Pic shares. As much as she is obliged to espouse Hublot's values the chef is, after all, part of a star-studded cognoscenti of ambassadors who include world-famous footballers, athletes and musicians drawing similarities between Hublot and her craft doesn't feel at all tenuous.

Pic, who runs award-winning restaurants spanning Switzerland to Singapore, is known to incorporate local produce into her menu. And not just cursorily, either. Sensitive to the environments she operates in while championing her own culinary expressions, Pic pairs local ingredients with her dishes in ways that enrich and elevate both. Likewise for Hublot, the watch company had been on a mission to expand and evolve its Art of Fusion ethos by venturing outside horological circles while staying resolute to the tenets of high-end watchmaking.