A NATURAL SYNERGY

Tumi's Adam Hershman on the mutually respectful relationship between the brand and its fans in Malaysia and Singapore, and what he loves about South Korea.

- Eugene Phua

NOW THAT BUSINESS trips, family vacations and spur-of-the-moment getaways are back in full swing, Tumi—purveyor of luxury travel bags and products since 1975—is likewise capturing the zeitgeist by giving fans (both newfound and long-standing) the chance to get up close and personal with its Autumn 2023 collection. Recently, Robb Report visited its Essentially Beautiful pop-up experience at Lotte World Mall in Seoul, where the latest products in Tumi’s popular 19 Degree and Tegra-Lite collections were on display, as was a mini exhibit inspired by a football locker room featuring signed goods and collectibles by Son Heung-min. The multiple Asian Footballer Of The Year winner and Tumi Crew member also visited the pop-up, much to the delight of the gathering masses. An exclusive, multi-perspective sculpture by American artist Michael Murphy, entitled The Tumi Hypercraft Sculpture, rounded off the immersive activities and displays at the pop-up.