A Different Kind Of Waterfront Hotel

Looking to disrupt the yacht-charter model, high-end hoteliers take to the water.

- Mark Ellwood and Michael Verdon

BETWEEN NOW AND 2025, the ideas of what constitutes a hotel, a superyacht and a cruise ship will grow increasingly murky thanks to new vessels setting sail under the flags of such well-known hospitality brands as The Ritz Carlton, Belmond, Aman and, most recently, Four Seasons. The goal: to commandeer business from conventional charter superyachts by convincing brand loyalists that their vessels will be better equipped than traditional charters while remaining small enough to feel exclusive.

"They're creating elaborate spas and restaurants, larger stateroom suites," says cruise specialist Carolyn Spencer Brown, who adds that "the requirement to succeed in the ultra-luxury cruise space is offering not just quality, but choice".