DESIGNING WEALTH FOR LONGER LIVES AND LARGER LEGACIES

As Asia's high-net-worth individuals lead longer lives, retirement, health, succession and legacy planning are becoming far more complex than a straightforward transfer of assets. Irma Hadikusuma, Chief Marketing and Healthcare Officer at AIA Singapore, shares how the insurer is responding to this shift with a holistic approach that brings health and wealth together under the philosophy of 'Wealthbeing' by AIA.

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Living to 100 is no longer a statistical outlier; it is a tangible horizon.

In Singapore, the centenarian population has surged by 25% in over a decade. As the “Hundred-Year Life” becomes the new standard, it is fundamentally reshaping how the world’s most successful high-net- worth individuals (HNWIs) view the preservation of their life’s work.

At AIA Singapore, this new reality has inspired a fresh approach to legacy planning — one that extends well beyond the traditional transfer of assets and embraces a holistic vision guided by the principles of longevity in both health and wealth. Through this approach, individuals can both sustain their wealth over a longer lifespan and preserve personal well-being and values, ensuring they can be meaningfully passed on to future generations.

With more than two decades of experience shaping customer journeys and driving product innovation informed by incisive market insight, Irma Hadikusuma, Chief Marketing and Healthcare Officer at AIA Singapore, has observed a marked shift in how high-net-worth individuals approach intergenerational wealth transfer.

"Traditionally, wealth transfer was a private and largely linear process. Assets moved from parents to children, often concentrated in property or family-held bank accounts," she notes.

"Today, wealth is no longer a static asset held within a single household,” Irma observes. “It has become a dynamic force, requiring institutional-grade structures to ensure it remains a catalyst for growth and societal impact across generations.”

A HOLISTIC APPROACH TO LEGACY: INVESTING IN LIFE, NOT JUST WEALTH