Eleonora Srugo

The broker became tabloid fodder for a suspected relationship with the mayor. Now, she's the star of yet another real-estate reality show.

- BY BRIDGET READ

Noho is rainy and gray, but Eleonora Srugo’s tan is a deep ocher. We’re standing in the entrance to 40 Bleecker, a brick-and-glass luxury building, waiting to visit one of her clients in his multimillion-dollar condo. At 38, she is a top agent at Douglas Elliman and the star of Netflix’s most recent “occudrama” real-estate show, Selling the City, a soapy chronicle of her all-female team’s deal-making and infighting. Srugo, a tiny five-foot-three with giant brown eyes and perfectly arched brows, starts pitching me from the moment we enter the minimalist white lobby (the work, apparently, of Kanye West’s interior designer). “It’s very rare to find a ground-up condo with a doorman in Noho,” she says. “People really want to be in this building.”

On the fifth floor, we’re greeted by the apartment’s owner, Ryan, a trim mid-30s guy in all-black athleisure who bought the place for $4.5 million in 2022. Srugo thinks she can get him at least $6 million for it but is here to inspect. Once inside, she ducks into the hallway bathroom to strip off the plastic hairnet she’s wearing to protect her blonde updo and change from her puffer and slippers into her signature broker-influencer uniform: a blazer over a white crop top and four-inch Valentino platform heels. Crop top on, she leads us into the open kitchen, where we gather around the waterfall island. Srugo begins noting features that will help the condo sell: the French-oak chevron floors, the gray detail on the marble backsplash, the building’s full-size pool and garden. She tells Ryan she might move a few things around but otherwise feels the place is in perfect condition. “There is just nothing else like this in the area,” she declares in her surprisingly low voice. “Nothing.”