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Simple, But Sophisticated

Man's World

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August 2023

Audi's 28 e-tron is luxurious, practical and gorgeous in red

- Afzal Rawuther

Simple, But Sophisticated

The Audi e-tron, launched in 2021 in India, was at the very top of Audi's food chain when it came to EV SUVs. The Q8 e-tron is essentially a mid-cycle refresh to what was already a very competent SUV. Although it isn't something that faces a lot of competition in the market, Audi still decided to go ahead and give it a refresh along with a slight change in nomenclature. The e-tron is now the Q8 e-tron, signifying its position as the top dog in Audi's SUV line-up while also making space for the Q6 e-tron (set to be introduced globally next year) and the Q4 e-tron (already available internationally).

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