THE DESIGNERS OF THE FUTURE

The best way to predict the future of fashion is to look at the new ideas being proposed by emerging brands and designers. Here, 16 of GQ's global editions selected an up-and-coming brand from their home country or region, offering a vision for the shape of menswear to come.

- NOAH JOHNSON

P_ANDRADE

BRAZIL

Designers: Pedro Andrade and Paula Kim Founded: 2021

The São Paulo brand tinkering with fresh fabrics for a luxe, futuristic interpretation of modern streetwear.

If you could make only one item of clothing from your collection, what would it be?

ANDRADE: The O.N. waterproof suit. You're gonna be chic but also prepared for an adventure.

If you could have designed the wardrobe for any film ever made, what would it be?

Drive My Car by Ryusuke Hamaguchi. If I could sum up this movie in one word it would be finesse. You feel the density of all the layers, almost silently.

What's the best feedback you've ever received from a customer?

A customer once said, "You're like a time machine. When I wear [Andrade's first brand] Piet, I transport myself to some nostalgic place, but when I wear P_Andrade, I feel like I'm in the future." That's what fashion is about-real sensations.

What goals do you have for the brand over the next five years?

This year we started our global expansion project. I feel that through my creations, I can bring the world a new vision of Brazil, seen from a different perspective, perhaps. In five years, I would be so glad to have contributed in an effective way to the fashion industry, uniting technology, innovation, and sustainability to design.

OTTOLINGER

GERMANY

Designers: Christa Bösch and Cosima Gadient Founded: 2016