All vibes, no shade

From Butter Yellow to Millennial Pink, see what our obsession with colour says about ourselves

- Taranna Khetpal [e-mail]

Surely it's popped up on your feed. The video features a dad who's bemused by the wall-paint shade names that his Gen Z daughter has picked for her room: Nacho Cheese, Pretty Ugly, Sulking Room Pink, Dead Salmon. Now, consider the name of the colour of the moment: Butter Yellow. You know what's happening, right? The colours on the visible spectrum haven't changed. We're just updating their names to suit the mood of the moment.