A decade of conscious innovation

This year a 10marked year milestone for Sydney's annual Naturally Good expo. To honour the occasion, a highly anticipated celebratory event took place at the ICC over 2627th May, and it more than lived up to expectations.

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The Naturally Good expo is an iconic business event that has become a pinnacle date in the industry's calendar. The focus for 2025 was “connection”, with a dynamic new app and initiatives introduced to ensure high visitor quality for a wide range of buyers. Over two days, the Naturally Good community connected with business owners and industry leaders. Local and international visitors discovered the latest trends in natural and conscious products.

Expert insights

At the Pulse Stage, some of the biggest industry names led impactful keynotes integral to business success for the coming year. Day one kicked off with Jarna McLean, director of Health and Lifestyle at Circana, drawing a strong crowd. She shared exclusive data and insights, uncovering key drivers of growth and opportunity.

Despina Lord, founder of the Wellbeing Empowered Collective, also shared insider knowledge. As a leader in complementary medicine, she spoke on the changing pharmaceutical space and the opportunities to be gained from it.