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Parenting in the Digital Age: How Social Media is Shaping Gen Z and Millennial Moms and Dads

Health Vision

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February 2025

Parenting has always evolved with time, but for Millennials and Gen Z, the influence of social media has transformed the way they raise their children.

- Aditi Sethi

Parenting in the Digital Age: How Social Media is Shaping Gen Z and Millennial Moms and Dads

Unlike past generations, who relied on family advice and parenting books, today's parents turn to online communities, parenting influencers, and digital resources. While this has opened up new avenues for learning and connection, it also presents unique challenges, from unrealistic expectations to concerns about privacy. As parents navigate this new digital landscape, it's clear that the role of social media in shaping parenting is both powerful and complex.

• The Digital Advantage: Instant Access to Parenting Wisdom

Parents today have access to a wealth of parenting advice at their fingertips. With a quick search, they can find everything from baby sleep training techniques to emotional intelligence strategies for teenagers.

• The Good Side: Social media has introduced parents to diverse parenting styles, such as Montessori education and gentle parenting, helping them choose what works best for their child.

• The Challenge: With so much advice available, it can become overwhelming. Conflicting opinions and the pressure to follow online trends can sometimes lead to self-doubt.

• The Rise of Parenting Influencers

Social media has given birth to "parentfluencers"mothers and fathers who share their parenting journeys, offering tips, support, and relatable content.

• Positive Impact: These influencers bring attention to important topics, such as postpartum depression, mental health, and creative parenting techniques. They create a sense of community and remind parents that they're not alone.

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