Ayurveda gaining significant traction in global markets

DRIVEN by the growing demand for natural and holistic wellness products, Ayurveda is gaining significant traction in international markets.

- Our Bureaus, Bengaluru, New Delhi

The global Ayurveda market is estimated to be billions of dollars, with forecasts predicting strong double-digit growth over the coming decade.

One of the key drivers fuelling this growth is the increasing popularity of natural products. Consumers are seeking alternative, plant-based remedies, driving demand for Ayurvedic products. The Indian government is also promoting Ayurveda through a number of initiatives Moreover India's “Heal in India” initiative aims to integrate modern medicine with Ayurveda, attracting international patients.

To capitalize on this trend, Indian Ayurvedic companies are focusing on sustainable practices, organic sourcing, and eco-friendly packaging.

Growing awareness of herbal products

According to Dr DBA Narayana, CSO, Ayurvidye Trust, with many efforts by the Ayush Ministry and Government of India during and post Covid, there has been growing awareness and some acceptance for herbal based products including Ayurvedic products. However, one facet of this globally has not been extended and used to promote exports of ayurvedic medicines and products.

Qualified ayurvedic clinicians should consider using technology to make such video consultation possible, they need to identify simple classical medicines that can be recommended to the patients who consult them. Ayush Ministry should make list of Classical grantha preparation which have a high safety profile and liase with governments globally to initiate a process for" import of such medicines prescribed for personal use n some simple import regulations in that country that permit importation for personal use”, said Dr Narayana.