What happens after you #girlboss?

Ten years after going viral with her hack for covering up under-eye circles, beauty entrepreneur Deepica Mutyala wants the kid and the company.

- By SARA HUSSAIN.

The year is 2015. A lipstick-as-colour-corrector video pushed Deepica Mutyala’s face onto millions of screens. Back then, YouTube beauty tutorials were still rough around the edges, and the idea of a brown-skinned woman teaching the world to colour correct with a red lipstick was unheard of. Today, there are entire shelves, campaigns and hashtags shaped by that moment.

Mutyala was 25, working full-time in product development, not chasing internet fame. But her accidental virality—at a time when likes still felt like surprises—flung her into a new orbit. News stories followed. Her Instagram exploded and her beauty brand, Live Tinted, was born from a viral moment and built for all skin tones. So did rounds of funding, features on the founder and the usual headlines about breaking glass ceilings. She became a case study in representation. The ‘girlboss’ arc played out in real time.