MAKING ELECTRONICS AFFORDABLE FOR EVERY INDIAN HOUSEHOLD

Imagine a world where every Indian household has access to high-quality, branded electronics at prices that won't break the bank

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This is the vision that drives Lokesh Mittal, the co-founder of Liqo, India's first and largest brick-and-mortar store chain for discounted electronics. From a small garage store with an initial capital of 50 Lakhs, Liqo has now become India's largest discounted electronics store with a presence in more than 10 cities, crossing a turnover of Rs. 70 Crores. In this exclusive interview, Mittal shares his story, vision, and strategies for success in a highly competitive market.

What is Liqo’s mission and vision? How does it differentiate from other brands?

Our vision at Liqo is to give a ‘Sapno ka upgrade’ to the lifestyle of Indian households by making branded electronics affordable. Our mission is to offer great savings, exceptional service, and a luxurious shopping experience to all customers by democratizing access to branded electronics. We understand the importance of convenience in today's fast-paced world and strive to offer our customers the flexibility to shop on their terms. Liqo stands out from other brands by offering a wide range of affordable consumer durables, ensuring that customers have access to high-quality products at an affordable price.

What inspired Liqo’s journey?