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BEYOND BEAUTY - FROM PASSION TO INNOVATION IN SKINCARE
Urban Melange
|Anniversary Edition 2023
In the ever-evolving world of skincare, a visionary entrepreneur Pritika Singh, Founder, We Derm. shares insights into her journey of creating a unique brand. From the quest for freedom to crafting innovative products and embracing sustainability, discover what sets this skincare business apart.
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What prompted you to start your skincare business?
It was the desire for freedom – the freedom to work on things I am deeply passionate about, the financial freedom, and the sense of self that's often missing when you work for a larger organization. It's about embracing the spirit of entrepreneurship. Entrepreneurship, in my belief, is the willingness to hustle, to embrace challenges, and to tread uncharted paths. It's a journey of self-discovery and growth.
How does your brand distinguish itself in the skincare industry?
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