Consumers showed up to the shops and purchased jewellery despite hiked jewellery prices during Akshaya Tritiya

Akshaya Tritiya is .considered an auspicious to buy gold as it is occasion believed to bring prosperity and good luck.

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However, this year, during this season the jewellers were assuming that sales of the jewellery will not be as expected since the gold prices hover above Rs 60,000 per 10 gram; but unexpectedly it turned out to be good one as on the day of Akshaya Tritiya despite heavy gold prices consumers showed up to the shops and purchased jewellery.

Additionaly, with the rising gold prices the demand for the light-weight jewellery was anticipated.

Let us read further what our industry experts have to say.

With gold prices crossing Rs 60,000 per 10 grams recently has made consumers wary of buying the yellow metal. Even though the prices have come down a little bit since then, prices remain bullish. This will affect the sales during Akshaya Tritiya, considered auspicious to buy precious metals. We expect a 20 per cent dip in volume from last year.

During Akshaya Tritiya, 40 per cent of the business is done in the South, 25 per cent in the West , 20 per cent in the East and the remaining 15 per cent in the North India. Saiyam Mehra, Chairman, GJC