SSHRI ANUGRAH JEWELS BY -BIRAJ SHAH

Dynamic personality Biraj Shah founder Sshri Anugrah Jewels, entering the field of jewels who exudes infectious enthusiasm and has travelled milestones with no background in jewellery to create a niche market for every woman who dreams to wear diamonds.

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Hailing from the corporate world as a property consultant with 13yrs of vast experience she knew something was missing as she always had a hidden vision for herself and every woman and that's where she decided to fill this gap as Women have a natural affinity towards jewellery. occurred to her that there could be an opportunity in the jewellery industry that led her on a path to discovery and universe guided her to meet Mr Rajnikant, a LGD jewellery manufacturer from Surat and the journey of excellence began.

How was the start...

Incredible! I never thought this could my way, it just happened Rajnikantji as an angel saw my hidden talent, thus suggesting he invited me to Surat and educated me on the various aspects of the LGD business. He recommended me to do a market survey before taking a business decision. As he believed it is not possible for anyone to make out the difference between a mined and created diamond. I remember he helped me to learn and to test this hypothesis by surveying the market.