IIFA 2025: 'Silver Is The New Gold' -Celebrating 25 Glorious Years.!

The International Indian Film Academy (IIFA) Weekend & Awards proudly unveils its historic Silver Jubilee edition, a landmark celebration honouring 25 years of Indian cinema's global legacy. Set to take place from March 8th to 9th, 2025, in the enchanting Jaipur, Rajasthan, this milestone event promises an extraordinary fusion of cinematic artistry and cultural heritage. Set against the majestic backdrop of Rajasthan's regal charm, the prestigious IIFA Weekend & Awards will seamlessly merge the timeless elegance of the Pink City with the glitz and glamour of Bollywood, setting the stage for an unforgettable series of festivities.

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As IIFA enters its 25th year, it marks a momentous milestone, a celebration of a quartercentury of cinematic excellence while redefining its legacy for the future. This year’s theme, "Silver is the New Gold," beautifully symbolizes this transformation: silver reflecting tradition and achievement, and gold embodying brilliance and aspirations. Over the past 25 years, it has become a powerful symbol of unity, fostering cultural connections and championing cinematic brilliance through its visionary journey. From its inception in 2000, IIFA has evolved into a transformative global platform, taking Indian cinema beyond borders and captivating audiences worldwide. The 25th edition of IIFA promises a spectacular three-day celebration. The festivities begin on Saturday, March 8th, with Sobha Realty IIFA Digital Awards CoPresented By NEXA as they make their debut, celebrating the innovative brilliance of OTT and digital entertainment and underscoring IIFA’s embrace of the industry’s evolving landscape. The grand finale unfolds on Sunday, March 9th, with the iconic NEXA Presents IIFA Awards CoPresented by Sobha Realty, honouring cinematic excellence and celebrating Indian cinema’s profound impact on the global stage.

This landmark Silver Jubilee edition will unite luminaries from Bollywood, South Indian cinema, and OTT platforms, alongside global dignitaries, fans, and cinema enthusiasts. With a dazzling mix of cultural festivities, star-studded appearances, and breath-taking performances, it will pay tribute to the vibrant legacy and transformative power of Indian cinema. Joining the esteemed IIFA co-founders - Andre Timmins, Viraf Sarkari, and Sabbas Joseph — at the IIFA Mumbai press conference were prominent dignitaries and partners, alongside stars Shah Rukh Khan, Kartik Aaryan and Nora Fatehi.