The perfectly peaceful life of PIA

She made her name as Pia Miller in Australia's favourite beachside soap, Home and Away. Now, she's found love and a fabulous new life in LA with her Hollywood-agent husband, Patrick Whitesell

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As women's relationship with beauty continues to evolve, beauty campaigns are changing too, reflecting and amplifying a cultural shift.

"I think we've all arrived at a place where we just want to look inward," says Pia Whitesell (formerly Miller), speaking from her Los Angeles home, where the Australian actor/ entrepreneur relocated four years ago with her two (then teenage) sons, Isaiah and Lennox.

Radiant at 42, Pia is rocking a loose white tee, glossy waves and honeyed skin, exuding a naturally healthy glow-up. Her secret? A sense of humour about it all. Wrinkles? Just smile lines. Scars? Plot twists. "Rather than chasing an external standard of beauty, it's about going deeeper, being more accepting of yourself," she says.

For decades, ageing was framed as a battle to be fought, with the focus squarely on what time takes away (read: gravity at work), and beauty advertising that preyed on our fear of ageing.

But in the past decade, a new generation of women has begun rejecting age shaming. The age ceiling is cracking open, as audiences respond to 40-plus women who star in films and television, strut the runway, and maintain peak visibility.

It's fitting that Whitesell is an ambassador for Olay. The global legacy skincare brand is championing this shift, encouraging women to celebrate the hard-won gifts that only lived experience can bring. Its bold new platform, Hello Better Me, seeks to reframe the way women experience ageing - reimagining it as a process of empowerment, not decline. The Hello Better Me campaign is now rolling out nationally across digital, social and in-store channels.