Once Upon a Time

With buttery vocals, princely features and the penmanship of a lovelorn poet, Jeff Satur is about to sing his way into your heart - one story at a time.

- Charmaine Tan

What makes a good story? And what makes a good storyteller? For music savant Jeff Worakamol Satur, these are the two questions that have kept him on his feet the past decade, fuelling his fearless desire to know, love and showcase his most authentic self to the world.

Magnetic in look, sound and craft, Jeff has managed to dabble in multiple genres of music — and play various instruments — without losing his signature, velvety sound. While he did skyrocket to fame portraying Kim on the TV show KinnPorsche: The Series in 2022, Jeff singing its theme song, “Why Don’t You Stay,” was what converted many casual onlookers into full-time Jeff fans (or SATURDAYs). They are now hooked onto his buttery vocals — which not only eloquently and evocatively sing in Thai, English and Chinese — but Jeff is also the very person who produced and wrote the stories in these tracks.

With ancestral roots tracing back to China, India and Italy, it is no wonder that the Phuket native navigates expression and interaction in these vastly different languages without losing their nuances. It is the openness to embrace diversity in cultures and ideas that his fans continue to grow in numbers from all corners of the world.

Since starting his personal studio — Studio On Saturn — at the end of 2022, Jeff has held concerts all over the region, most recently completing his Space Shuttle No. 8 Asia Tour in April to celebrate the release of his first full album. His appearances on music variety shows like China’s Call Me By Fire Season 3 and, most recently, Chuang Asia: Thailand — a Thai idol survival show spin-off based on the Chuang franchise in China — have also appealed to fans in a new way. His hold over both seniors and juniors in the music industry is a testament to the piercing allure he has that transcends age and gender.