Clearing The Air

Wood fragrances this season are clear as air, with radiant transparency making them shine brighter in the heat.

- Bryan Goh

It has been experimentally proven over millennia that the scent of wood comforts the brain in humans, so much so that the Japanese have coined the term Shinrin-Yoku which encourages one to experience a forest's atmosphere through all of our senses to relax. However in the context of fragrances, woodiness is when its scent takes on an alter ego. Sandalwood's scent promotes a sense of calm but is used to entice and seduce when distilled into a bottle. Once used in money spells and to soothe inflammation, Patchouli is used as a sweetener of sorts to increase a fragrance's intensity. We often imagine wood fragrances to be rich and spicy as they are warm and spicy, but the waters run cl