Kaamya Jewels is Not Chasing Trends, And That is the Point

Born from a desire to blend traditional artistry with contemporary expression, Kaamya Jewels has quietly redefined what modern heirloom jewellery looks and feels like. With a commitment to storytelling, craftsmanship, and soulful detail, the brand's vision is shaping a new language of luxury.

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In just a few years, Kaamya Jewels, Mumbai, has carved out an enviable niche in India's competitive jewellery landscape. Founded in 2018 by Jinesh Mehta and Sandip Shah, and built upon nearly five decades of deep family experience in the jewellery and diamond trade, the brand reflects a rare clarity of purpose, marrying artistic restraint with emotional resonance.

Kaamya does not dazzle with excess. It is more into enamelling heirlooms, elegant dual-function pieces, and a design language that consistently prioritizes soul over spectacle. From statement maang tikas that transform into necklaces, to modern interpretations of heritage enamel, every Kaamya creation is rooted in a philosophy that feels quietly powerful. This is jewellery made not just to be seen, but to be remembered.

JEWELS WITH THOUGHT AND PURPOSE

Kaamya’s journey did not begin in a plush boutique, or flagship store. Instead, it started on the road, with the team touring cities across India, engaging directly with clients, and introducing its early collections in person. “It was important to meet people face to face, to see how they responded to what we were creating,” says Mehta. These city tours helped lay the foundation for what the brand would become: personal, approachable, and grounded.