Artistry In A BOTTLE

A celebration of fine perfumery and craftsmanship, we meet Francis Kurkdijan as we delve into the world behind the eponymous fragrance collection.

- AMALINA ANUAR

The emotional power of fragrance goes beyond leaving a lasting impression. It possesses a tool to elevate your mood, shape memories and uplift emotions. Francis Kurkdjian, the perfumer and artistic director of the eponymous fragrance house, has created renowned scents that have left a lasting mark on the perfumery industry. Without a doubt, the iconic Baccarat Rouge 540 and the rich Oud Satin Mood have emerged in conversations, and for good reason. However, his mastery in the olfactory industry has continued to resonate with fans globally through his captivating scents in every creation.

The Baccarat Rouge 540, distinguished by its Baccarat "Rouge à l'or" (golden red) crystal, has redefined the fragrance landscape. A scent that evokes the very nature of the crystal, which was formed through a collaboration with the legendary Baccarat on the brand's 250th anniversary in 2014.

When we think about the Baccarat Rouge 540, it takes us back to our trip to Bangkok, where we celebrated a decade of this signature scent with Maison Francis Kurkdjian. Set against the backdrop of the exquisitely restored Nai Lert Heritage Home—holding 110 years of history in the city of Bangkok—the Maison collaborated with the Nai Lert Group, inviting an elite gathering of connoisseurs and luminaries from across the Asia Pacific.

Stepping inside the opulent space, the atmosphere evoked a dose of glamour to our gaze, with splashes of red floral blooms at every corner.