Label ALERT

This month, try on one-of-a-kind upcycled pieces and modern armour-like gender neutral jewellery

- PASHAM ALWANI

IF YOU LOVE: Circular fashion with a twist.

THEN YOU WILL LOVE: DUJA

WHO: Founded by Ustat Kharbanda, a Chandigarh-born stylist and creative director, DUJA blends storytelling, circularity and contemporary edge.

A NIFT alumnus trained in Fashion Communication, Kharbanda's fascination with garments that carry memory, paired with a growing awareness of the industry's waste led her to build a label where discarded materials are given a second life, a philosophy rooted in the very meaning of the word 'Duja' which translates to 'second' in Punjabi.