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COMPELLED TO BE COMPELLING

Grazia India

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September 2023

The entrepreneurial spirit of the youth of the Northeast is subtly shaping what India is wearing

- NIDA NAEEM

COMPELLED TO BE COMPELLING

It's not news that the people of Northeast India have always had their finger on the -pulse of fashion. Street style in the hill states has often been a source of inspiration.

From streetwear labels to vintage shops, fashion-forward individuals from the Northeast have brought to light their penchant for style, and this is further seen in the engagement that these small businesses get from people all over the country, and beyond.

Sikkim-based Robsang Tamang is the founder of handloom streetwear label Between Culture. Elaborating on how the region truly stands out because of its cultural diversity, he says, "I've consistently noticed that individuals in this area love to experiment with fashion, displaying a boldness and self-assuredness that's unique. I believe this unreserved attitude within the community contributes to their fashion-forwardness."

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