BEAUTY REPORTER FASHION FORWARD

Swedish retailer is bringing its beauty line to India with collections that are tailoured for local needs

- KONIKA DATTA

If there's one thing that the worlds of fashion and beauty share, it's the pursuit of the next big thing in the industry, and making it accessible for the masses. Today, people are trend-savvy while also being mindful of inclusivity and sustainability. The Swedish retailer, H&M is built on this very foundation, and their approach to fashion reflects the same. They've recently entered the beauty space with the same vision, and after grabbing global attention, H&M Beauty is now making its way to India. To mark this milestone, Cathrine Wigzell, global general manager of H&M Beauty, chats with us about launching in India, the Indian beauty space, and their goals.

GRAZIA: H&M Beauty is coming to India. What are you looking forward to the most about this launch?