A FLORAL RENAISSANCE

The perfumer behind Lancome's latest Idole EDP shares what it takes to redefine the conventional perception of floral fragrances

- KONIKA DATTA

Perfumes are a way to express one's personality, emotions, and persona. Understanding this influence, Lancome has created the Idole EDP, which is crafted with a concoction that gives overly sweet and heavy scents of traditional floral fragrances a hard pass.

Perfumer Shyamala Maisondieu delves into details about redefining floral fragrances.

GRAZIA: What innovative techniques or ingredients are perfumers using to create unconventional compositions that challenge the traditional perception of floral fragrances?