Ready for Prét

Couturiers are increasingly tapping into the bridge-to-luxury arena, especially post the pandemic, Ipsita Kaul observes

- Ipsita Kaul

From countless brand acquisitions by Aditya Birla Fashion and Retail Limited (ABFRL) and Reliance Brands Limited (RBL) to a flux of established designers re-routing via the prêt pathway, the Indian fashion industry has recently been witness to ample reshuffling and strategising. While the concept of housing an off-shoot line alongside your existing offerings is, in no way, uncharted territory, the exponential embrace of the same indicates the obvious–moolah and timely expansion.