Of Sparkling Avenues

Jimmy Choo’s creative director Sandra Choi. expands on the House’s.. newest testament to exceptional craftsmanship and:arm-candiy’ of the season; the Varenne Avenue handbag. Shiopriya Bajpai in a conversation

- Shiopriya Bajpai

Any conversation around the ‘it’ accessories label Jimmy Choo, is incomplete without a mention of the show, Sex and The City, where Carrie Brad-shaw wore the gorgeous, gravity-defying stilettos. The iconic character played by Sarah Jessica Parker propelled the brand’s popularity overnight when she said, “I lost my Choo,” while looking for a ferry in Staten Island. Jimmy Choo is known for representing the cultural zeitgeist and redefining sophistication since its genesis in 1996. While holding on to its popularity and image of coveted shoemakers in the world, the brand extended its impeccable design and sculptural sensibilities to statement bags and became an accessories brand of global repute.

The latest addition to the Jimmy Choo family of handbags is the Varenne Avenue quilted collection. The state-of-the-art craftsmanship and multi-functional design capture the spirit of the glamorous world of the brand’s muse and evoke the cosmopolitan cities in which they live, work and holiday. The city is their playground and the handbag speaks to their dynamic life and appetite for wanderlust, feels Sandra Choi, as she takes us through the innovative spirit and time-honoured techniques behind Varenne Avenue.

ELLE: HOW WOULD YOU DEFINE THE DESIGN EVOLUTION OF THE VARENNE FAMILY OF SIGNATURE HANDBAGS FOR JIMMY