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LOUD & PROUD

Elle India

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June 2024

Ipsita Kaul speaks to Ishita Mangal, the fashion & beauty creator making waves on social media

- Ishita Mangal

LOUD & PROUD

Content creators are cultural disruptors. Detached from the mundaneness of adhering to the accepted codes of society and braving yourself through unsolicited opinions is a skill you must cultivate. Ishita Mangal has done just that. Despite the curveballs thrown at her—like shutting down her fashion brand—Mangal has managed to go from strength to strength. Alongside creating content, she has hosted award shows and plans to relaunch a brand of her own. Her opinionated stance on all things fashion helps her stand out as a unique voice in the saturated social media landscape. We sat down for a freewheeling chat with her and discussed all things content, burnouts and fashion.

ELLE: From working in fashion to content creation, tell us about this pivot.

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