INSIDE INDITEX: Style WITH A CONSCIENCE

Zoha Castelino visits the fashion group's Barcelona headquarters to learn that a cooler, cleaner future is not just possible but resolutely on its way

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If there's one way to experience Barcelona properly, it's through the lens of a fashion powerhouse. And when that powerhouse is INDITEX, the global giant behind Zara, Bershka, and Massimo Dutti, it ends up being not just about shopping sprees and showroom tours. It's factory hopping by day, Gaudi architecture by night, and jamón ibérico in between. Over four whirlwind days, we got a closer look at the inner workings of a company that isn't just producing trends weekly, it's actively redefining what the future of fashion looks like.

From walking through the dreamy curves of La Pedrera, the famous residence building designed by Antoni Gaudi, to sitting down for fresh seafood lunches on sunny days, the trip had its share of pinch me moments. But underneath the Spanish charm and jam-packed itinerary (yes, there was a 7:15 am flight), the deeper takeaway came from INDITEX's commitment to rethinking scale through sustainability.

RESPONSIBLY FASHIONABLE

Let's be honest, fast fashion doesn't really have a planet-friendly reputation. However, INDITEX doesn't see itself as a fast fashion brand. Instead, their pitch is about delivering the right product at the right time, responsibly. And that responsibility is being met with some serious structural moves.