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CARRY ON Couture

Elle India

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August 2025

No longer confined to the sidelines, Indian-made bags are making their way into the luxury consciousness

CARRY ON Couture

For centuries, India's craftsmanship has been coveted around the world - its textiles and crafts once traded like treasure. Yet, despite this rich history, Indian craftsmanship has often been overlooked in the global luxury narrative, where European brands have traditionally taken centre stage. That story is shifting. India's legacy of artistry has a new form: bags that combine time-honoured traditions with modern design. No longer just accessories, these handcrafted pieces are fast becoming symbols of conscious luxury, proudly rooted in Indian tradition, and ready for their global debut.

Over the past decade, a new wave of Indian bag designers and brands have managed to redefine what it means to be 'Made in India.' Take, for instance, Sabyasachi's monogrammed bags. Boldly emblazoned with the royal Bengal tiger logo, the accessory signals that Indian fashion is not just honouring our legacy, but also paving the way for the future.

This is certainly not a one-brand phenomenon. The carryalls that were once bundled under the umbrella of ethnic and boho-chic are now being redefined through sharp design, refined craftsmanship and a global sensibility. India-made bags are not limited to potlis during the wedding season anymore; they've evolved into symbols of high luxury, sporting structured silhouettes and thoughtful storytelling.

RETURN TO CRAFT

For decades, global luxury fashion houses have been outsourcing intricate beadwork and embroidery to artisan centres in India. But today, the global fashion industry acknowledges Indian craftsmanship with newfound respect.

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