REDEFINING LUXURY ASSET INVESTMENTS FOR THE GLOBAL INVESTOR COMMUNITY

In the world of alternative investments, where traditional options often dominate the landscape, LUXUS is revolutionising the industry with its unique approach to luxury asset investments

- Priyanka Talreja Garegrat

LUXUS is a platform that bridges the gap between luxury assets and investors. It has been founded by Dana Auslander, a seasoned hedge fund professional, who has a keen sense of investment, and a comprehensive understanding of the industry.

LUXUS is reshaping the way people invest. It offers them the opportunity to own exquisite luxury items, such as precious gems and jewellery. The company provides an alternative investment avenue, enabling ordinary investors to acquire shares of publicly traded diamonds. This means that investors can now own a portion of extraordinary diamonds, like the exceptional 5-carat D-Flawless Kwiat diamond.

The Birth Of LUXUS 

Auslander created this platform to marry her understanding of alternative investments and jewellery. “I come from an asset management background. I am a long-time hedge fund executive, with over 20 years of experience, specializing in structuring alternative investment products. Separately, I started collecting jewellery over a decade ago, and was interested in the investment aspects of this luxury category. Just like fine art, I believed that jewellery could be offered as an investment asset class to the global investment community,” says Auslander.