Red Hot and Rising

In conversation with Michel Fahmy, President, ALDO Group International, on why the brand bets big on India—and how the market responds.

- Diya J Verma

ALDO is serving it hot. With nearly 80 stores across the country, the global footwear and accessories behemoth is staking its claim in India... with something for everyone. We spoke with Michel Fahmy, President of ALDO Group International, about how the brand is keeping up the pace in one of its most dynamic markets.

What does the typical ALDO consumer in India look like today, and how have their preferences evolved?

First off, I'm very glad to say that both men and women of different age groups are our consumers. Their style is cutting-edge, for all key life moments. You see, a very high percentage of our sales is handbags, and customers love to match it with the right shoe... they tend to purchase in a cluster. They're very discerning and don't wish to compromise; and at ALDO, one needn't have to pick between style and comfort—we truly deliver both.

Today, trends surface every passing minute, and the Indian consumer is online, participating and wanting the best for themselves. India is one of our top markets socially! So we really need to come around to these trends a lot faster to keep up with our consumers' evolving preferences.

How would you describe ALDO's current position in the Indian market, and what growth potential do you see here?