Unpacking the Excitement and Inspiration of SXSW Sydney

The festival underscored the essential role of music as a universal language shaped by local culture

- Peony Hirwani

SXSW Sydney 2024 was a whirlwind of innovation, culture, and creativity, representing the true spirit of Australia. With Tumbalong Park setting the scene and dynamic panels at the ICC, the entire city came alive as artists, visionaries, and experts from around the world converged for this second edition of the conference and festival. From spontaneous collaborations popping up in crowded spots to high-energy performances echoing through the streets, the vibe was infectious, blending laid-back Aussie charm with the excitement that SXSW is famous for.

Throughout the music leg of the conference and festival, the spotlight fell on diverse voices. The nights saw acts like Thelma Plum and Felony., who brought an authentic Aussie perspective to the audience. It wasn’t just about Australian music, though; international artists such as Facesoul and Kr$na also took the stage, adding depth to the performances and giving a global feel to the event.