Simantinee Roy Joins Forces with Music Label Saregama to Promote South Asian Artists in North America

"Part of the process also includes educating and mentoring talents who might be new to this but have aspirations to become singers or recording artists."

- DAVID BRITTO

ROY SAYS, "This collaboration will offer a platform for aspiring artists and gain much-needed exposure on such a significant platform to kickstart their musical careers."

Indo-American singer Simantinee Roy recently teamed up with Indian music label Saregama to help with promoting South Asian artists in North America. In this interview with Rolling Stone India, Roy talks to us about how this project came to be, what it offers, future plans, and more.

How did this collaboration with Saregama come about?

Openstage was a relatively new vertical under Saregama when I first came across this initiative. From the start, it looked very encouraging, especially for those who have the talent but don't know where to start. After an initial info session with the Saregama team at their Mumbai office in December, I was confident about launching this in North America and providing this opportunity to our South Asian talents here. I thank the Saregama leadership team for joining me in launching this initiative here in collaboration with my company Spotlife Studio.

The tagline "Kickstart your music career with Saregama Open Stage" resonated with me. North America is filled with supremely talented South Asians from all walks of life. I come across a variety of talents, whether they are South Asian children or adults. Their primary profession may not be music; they could be medical practitioners, software developers, executives in companies, or lawyers. But they pursue music intensely and passionately even after their hectic schedule, which is quite commendable.