Sanjeev T Introduces A New Artistic Persona as Kulture Cid

Bengaluru-based guitarist, composer and producer's new song 'Do You Get It?' turns to dancefloor-friendly pop

- ANURAG TAGAT

By Sanjeev Thomas' own admission, “genre-bending” has been something he specializes in. From funky rock to groovy fusion, the artist now has a new persona with Kulture Cid. The project’s debut song “Do You Get It?” with Brampton hip-hop artist TheOriginalGurv offers slick pop that wants to have a deeper conversation about life.

Thomas also directed the music video, which revolves around metaphors of good and evil and has the visual aesthetic of a modern pop song. “Kulture Cid is a visual storyteller, combining my love for music and film,” the artist says. Although there aren’t any audible guitar elements in “Do You Get It?” we still see Thomas with a guitar in hand. He jokes about the scene as playing a “mere actor” while the rest of it introduces the world to Kulture Cid.