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INDIE UNPACKED: THE GAMECHANGERS OF REGIONAL HIP-HOP

RollingStone India

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September - October 2025

FROM BHOJPURI JAZZ AND MEITI REALNESS TO URDU HIP HOP, HERE ARE ARTISTS WHO ARE CHANNELING THEIR ROOTS INTO RAP, ONE VERSE AT A TIME

- By SHARANYAA NAIR

INDIE UNPACKED: THE GAMECHANGERS OF REGIONAL HIP-HOP

The multilingual soundscape of India bolsters its regional hip-hop scene.

From Bhojpuri to Meitei, languages are no barrier for the fiery collective of regional rappers, artists, and musicians. These artists fuse dialect, rhythm, and raw storytelling, channeling their roots into bars that hit as hard as they resonate. In this edition of Indie Unpacked, we spotlight the rising underdogs redefining Indian rap, one verse at a time

THE CULTUREHOOD:“POOPAADAM”

A true love letter to Kerala’s burgeoning hip-hop scene, “Poopaadam” by The Culturehood is an effervescent blend of syrupy classical vocals, flowing verses, and a thumping UK drill beat. Featuring artists Mubasssok, MC Mac, and Lostricin, the track shuttles between gritty bars and nostalgic melodies, paying homage to Nineties rap style through its video treatment and costume styling. The production style is remarkably versatile, melding classical vocal belts with verses in English and Malayalam. Crafted by the young and restless, “Poopaadam” brings a fresh visual and sonic aesthetic, transporting listeners to memories of a familiar time. Even for those unfamiliar with the language, the beat and emotive production speak universally, making the track a standout cultural crossover.

imageSHIKRIWAL:“REAL BAAT”

Shikriwal’s “Real Baat,” an asynchronous mix of sounds, pairs a dulcet saxophone with Bhojpuri rap, setting the tone for a track that’s as unexpected as it is captivating. Reminiscent of Tyler, The Creator’s

FLERE HISTORIER FRA RollingStone India

RollingStone India

RollingStone India

KENYA'S PROTEST MOVEMENT IS CREATING SOME RADICAL NEW MUSIC

In the summer of 2024, protests in Kenya against an unpopular tax-raising proposal led to at least 60 deaths, mostly at the hands of police, according to a local watchdog group.

time to read

3 mins

September - October 2025

RollingStone India

RollingStone India

WHY THE GLOBAL FASHION WORLD NEEDS TO TUNE INTO INDIA'S HIP-HOP WAVE

From Karan Aujla and King, to Badshah and Raja Kumari, India's hip-hop artists are shaping style, identity, and consumer trends in a way that can no longer be ignored.

time to read

5 mins

September - October 2025

RollingStone India

RollingStone India

BADVILLAIN: “THRILLER' IS PROOF OF HOW MUCH WE'VE IMPROVED'

Badvillain shares anecdotes on their journey to self-expression, using 'Thriller' as a song to showcase their confidence, attitude, and emotional depth

time to read

2 mins

September - October 2025

RollingStone India

RollingStone India

LONG LIVE MAC MILLER YEARS AFTER HIS DEATH, I FINALLY GET WHAT MAC MILLER WAS SAYING

A REDISCOVERY OF HIS WORK SHOWS HOW HIS CATALOG HAS GROWN INTO A LIVING ARCHIVE OF VULNERABILITY AND HOPE

time to read

3 mins

September - October 2025

RollingStone India

RollingStone India

YOUNG ILL IS CARVING OUT HIS OWN LANE IN THE KOREAN HIP-HOP SCENE

Choosing connection over controversy, Young Ill wants his music to give hope, inspire individuality, and show there's more to Korean hip-hop than stereotypes.

time to read

5 mins

September - October 2025

RollingStone India

RollingStone India

Olivia Dean Adds Her Own Page to the Book of Love

The second album from this gifted British singer-songwriter pushes her music into an elevated tier.

time to read

3 mins

September - October 2025

RollingStone India

RollingStone India

HOW 'SABAR BONDA' CREATED A RURAL RAOMANCE STORY WITHOUT A SOUNDTRACK

DIRECTOR ROHAN KANAWADE OPENS UP ABOUT THE MAKINGS OF THE MARATHI ROMANCE DRAMA, WHICH IS SET FOR ITS THEATRICAL RELEASE ON SEPT. 19 ONWARDS

time to read

5 mins

September - October 2025

RollingStone India

RollingStone India

THE RISE OF KOREAN HIP-HOP AS A COUNTERCULTURE

BREAKING OUT OF SEOUL'S UNDERGROUND CLUBS, WE TRACE A JOURNEY DRIVEN BY CREATIVITY, PASSION, AND A REBELLIOUS SPIRIT THAT PAVED THE WAY FOR K-POP'S GLOBAL RISE.

time to read

8 mins

September - October 2025

RollingStone India

RollingStone India

WHAT DOES IT TAKE FOR AN ARTIST TO REINVENT THEMSELVES?

SINGER-SONGWRITERS LIKE ZOYA AND HANITA BHAMBRI ENTER NEW ERAS, ANYASA AND ZAEDEN CHANGED THEIR SIGNATURE SOUND, AND VINEET SINGH HUKMANI'S JAZZ ALBUM MARKS A DIFFERENT SONIC DIRECTION

time to read

6 mins

September - October 2025

RollingStone India

RollingStone India

INDIE UNPACKED: THE GAMECHANGERS OF REGIONAL HIP-HOP

FROM BHOJPURI JAZZ AND MEITI REALNESS TO URDU HIP HOP, HERE ARE ARTISTS WHO ARE CHANNELING THEIR ROOTS INTO RAP, ONE VERSE AT A TIME

time to read

4 mins

September - October 2025

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