STAYING A-LIVE!

The Present and Future of Live Events Coverage

- SWAPNIL RAJE

Live events, from concerts and sports games to award shows, have been a cherished part of entertainment throughout history. Live events continue to captivate audiences on a massive scale. Even in the present day, live sports and concerts maintain a dedicated following, drawing in viewers from around the world. The global viewership for live sports and events remains notably substantial, as exemplified by the Olympic Games Tokyo 2020, which garnered an impressive broadcast audience exceeding three billion individuals. Additionally, the projection for digital viewership of live sports solely within the United States is anticipated to surpass 90 million by the year 2025.

As indicated by data from Statista.com, live sports constituted approximately 21% of the overall sports viewership in 2021. Furthermore, an overwhelming 79% of the sports television viewership was attributed to cricket. Additionally, in 2022, the peak viewership for eSports across various competitive-level games in India reached an impressive two million. In line with the current viewing landscape, the ongoing integration of emerging technologies promises to usher in further transformations and advancements in the realm of live events, all tailored to meet the evolving preferences of viewers. The landscape of live events is undergoing a profound transformation as technology ushers in new ways of experiencing these gatherings.