SMPTE & Avid Launch New Standard for VC-3 Codec

SMPTE, the home for media professionals, technologists, and engineers and a global -organization dedicated to advancing interoperability of hardware and software by developing engineering standards and guidelines - has joined with Avid, a global leader in media technology for broadcast customers, to publish a new standard for the VC-3 codec in Interoperable Master Format (IMF).

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The VC-3 standard, a codec implementation that Avid provides under the DNx brand, is a primary production codec used by enterprise media organizations worldwide for critical broadcast functions such as capture, editing, rendering, base transcoding, and long-term archive. SMPTE ST 2067-70 is a new standard that specifies an application of the IMF framework covering usage of VC-3 as specified in SMPTE ST 2019-1.

"For many of Avid's customers, the DNx family of codecs, VC-3, is used in their productions as a mezzanine format to maximize quality while obtaining superior editing performance on common off-theshelf desktop and server platforms," said Avid VP of Technology, Shailendra Mathur.