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Imagine Streamlines TV Trading Workflow for U.S. Broadcasters With Latest TIP Advances
Digital Studio
|May 2023
With a longstanding commitment to industry standards and easy integrations across its technology portfolio, Imagine Communications continues to streamline automated advertising transactions for local TV broadcasters via flexible, open ad tech architectures through its latest advances in support of the TVB TIP (TV Interface Practices) Initiative.
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Imagine has been an active vendor partner with TIP, the media industry group promoting open interfaces to streamline local broadcast TV ad transactions, since 2018. The company was an early adopter of TIP interfaces in its widely deployed OSI™ Traffic and Billing system and has continued to implement TIP API support in line with market readiness and paced by the availability of compatible thirdparty systems.
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FLERE HISTORIER FRA Digital Studio
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