ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators

ARRI introduces its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers.

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Small, portable, and versatile, Ensō lenses deliver exceptional images in almost any condition. The beautifully smooth and balanced native look can be tuned with Ensō Vintage Elements, which attach to the back of the lenses, allowing many different looks to be achieved with a single, costeffective lens set.

Ensō lenses combine German precision engineering with Japanese optical excellence.

Simplicity and purity of purpose were guiding design principles and inspired the name Ensō, after the circular Zen calligraphy symbol.

Creating an Enso with a single brushstroke is an expression of nowness that requires emptying one's mind of distractions and fully committing to the creative flow. ARRI Ensō lenses embody this philosophy by instilling the confidence to put aside technical concerns and focus on capturing the moment.