I saw Alexa+ in action. Here are my 8 biggest takeaways

The new AI-supercharged Alexa is finally coming to an Echo display near you. Here's what looks most promising—and problematic.

- BEN PATTERSON

After more than a year out of sight, Alexa+—the new Alexa with its AI-powered revamp (fave.co/4kOnV2V)—took center stage at a crowded coming-out party in New York City on Wednesday, and I got a first-hand look at what this turbocharged voice assistant can do.

Following the big unveiling, we were all led to a demonstration hall with about a half-dozen break-out rooms, where we were able to see and hear—but not participate in—Alexa's new conversational tricks, from controlling smart home devices and researching sports tickets to suggesting recipes and dialing up tunes on Amazon Prime Video.

If all that sounds like old hat, consider this: While the old Alexa requires falling back into what Amazon devices head Panos Panay rightfully described as "Alexa-speak," the new Alexa is a far more flexible and understanding companion, capable of sussing out your intentions from the vaguest of queries, and —at least from what I saw on Wednesday— getting it right more than it failed.

While the demonstrations we saw appeared carefully choreographed, we were frequently assured that what we were seeing and hearing was the “live” Alexa+, rather than a canned demo—and from someone who's spent a fair amount of time with ChatGPT’s Advanced Voice Mode, the exchanges sounded genuine.

Here are my biggest takeaways after sitting through Amazon's Alexa+ show-and-tell.

ALEXA+ DIDN’T MAKE MANY MISTAKES

Naturally, everyone's waiting for the new AI-powered Alexa to bungle a command or start hallucinating, but the demos I saw on Wednesday went surprisingly smoothly.

Granted, the Amazon presenters on hand were likely sticking to a pre-arranged script, asking the same questions and issuing the same commands over and over.