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Jony Ive reveals Steve Jobs' one-word advice on design
Macworld
|October 2022
Former Apple design guru shares how his former boss still guides his work today.
In an interview in design magazine Wallpaper, former Apple Chief Design Sir Jony Ive reminisces on advice given to him by company founder Steve Jobs. He also expresses his anger that much design today doesn't work as well as what he and Jobs did at Apple, and is all the poorer for it-going so far to claim that "many products do not deserve to exist."
Ive is described in the interview (fave.co/3cr8eAp) as "unfailingly polite, solicitous and considerate" but often describes his design process as "furious" and "angry," particularly in relation to design's response to climate change, an issue on which he has been working with King Charles III, Britain's new monarch (formerly Prince of Wales).
Ive left Apple in 2019 to form his own design consulting firm and recently cut all ties (fave.co/3AlyOcN) with Apple. However, he still remembers the one word Jobs told him should go into everything he designs: care.
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