Apple looks to poach Spotify users with new playlist transfer tool

Currently available in Australia and New Zealand, it lets users switch to Apple Music without leaving their precious playlists behind.

- BY DAVID PRICE

Users are often reluctant to switch from one music-streaming service to another, even if they find the price, features, algorithm, curation, or song library more appealing. And that's because of playlists.

A huge part of the streaming experience is being able to create cross-device playlists of songs for studying, working out, driving, sleeping, parties, and so on. There are ways to take these playlists with you (fave.co/4ml0XeN) when you move from Spotify to Apple Music, for example, but for many it represents enough of a hassle to keep them with the original service. It's enough of a problem, in fact, that Apple is releasing a tool to migrate playlists for you.