Misconceptions, Controversy and Doubt WHO IS JORDON HUDSON?

The much-younger girlfriend of legendary NFL coach Bill Belichick has the sports world in a frenzy thanks to her unapologetic, in-your-face persona. Insiders tell Us about the couple's surprising dynamic and what makes the former cheerleader tick

- JAIME HARKIN, PAOLA LEVA & ANDREA SIMPSON

"He's at a new stage in his life and his relationship is new, and together that's done something to him," an insider says of Belichick (in December with Hudson), adding that the coach seems happier than ever.

For decades, Bill Belichick was best known as the celebrated NFL coach of the New England Patriots, the team he brought to Super Bowl victory six times during his 24-year tenure. Sports fans respected his gruff, no-nonsense style (some of his most memorable catchphrases include "Do your job" and "No days off"). But in 2024, the public perception of the 73-year-old coach changed as his romance with Jordon Hudson — a former college cheerleader who is 49 years his junior — began making headlines. The May-December couple, who met on a flight in 2021, was first spotted together in early 2023 and made their red carpet debut in December the following year.

Once revered for his football prowess, Belichick's professional accomplishments have been eclipsed by his relationship with the 24-year-old pageant contestant. Hudson — who's now manager of Belichick's personal brand — appears to be an omnipresent fixture in his life: she attended the December 2024 press conference announcing his new position as the head coach of the University of North Carolina's Tar Heels and has been spotted on the sidelines of multiple games. She was his date to the Super Bowl in February and even made an appearance alongside him in the Dunkin' Super Bowl ad with famous Bostonians Ben and Casey Affleck.