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"THE GAMES ARE RIDICULOUS'

New UK

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March 24, 2025

It’s time to go with the bro for TV favourites Ryan and Adam Thomas as they host a madcap new Saturday game show

- NIKKI ONAFUYE

"THE GAMES ARE RIDICULOUS'

Ryan and Adam Thomas are back on our screens, but this time, they’re swapping soapland for game-show madness.

The brothers – Ryan, 40, best known for playing Jason Grimshaw in Coronation Street, and Adam, 36, who starred as Adam Barton in Emmerdale – are fronting ITV’s new prime-time show 99 To Beat, and trust us, it’s absolute chaos. With 100 contestants battling it out in bizarre challenges – think catching a potato on a fork and defrosting frozen T-shirts – the show is fast, unpredictable, and completely hilarious.

The eight-part series starts with 100 players, and viewers will follow as they go head-to-head. After each round, the number of contestants is gradually whittled down, with only one person taking the top prize of £25,000.

image“It’s stupid, silly, random, competitive, and everything we love,” Ryan tells us.

While the pair have taken on their fair share of reality TV (I’m A Celeb, Strictly, Celebrity Big Brother), hosting is a whole new ball game. Luckily, their natural chemistry keeps things flowing. “We don’t take ourselves too seriously – we’re just having a laugh!” Adam adds.

Here, they tell new about the chaos of the show and a return for Ryan to the cobbles…

Hey guys! What made you want to be part of this game show?

Ryan: Oh, I mean, it’s just the perfect game show for us to be a part of – it’s stupid, silly, random, competitive… It’s just something we’ve never seen on TV before.

What was it like during filming? Did it get tense or emotional at any point?

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