DISCOVER JAIPUR'S FINEST JEWELS WITH BIRDHICHAND GHANSHYAMDAS JEWELLERS

A name synonymous with luxury and artisanal skill, they proudly unveil their latest diamond jewellery collection, as HELLO! speaks with the Yash Agarwal, the third-generation jeweller and creative director of the brand — fondly regarded as the keeper of Jaipur’s bejewelled heritage

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With a legacy that transcends generations, Birdhichand Ghanshyamdas Jewellers is celebrated for its unwavering dedication to quality, timeless beauty and commitment to perfection. Based in the heart of the pink city of Jaipur, they have been the go-to jewellers for royalty for half a century, with their latest collection bringing a touch of modern elegance to quintessentially traditional pieces.

And with Creative Director Yash Agrawal at the helm, the brand is not merely crafting jewellery; rather weaving a narrative of luxury and exclusivity. Awarded the ‘Best Jewellery Designer’ of the year at 8th Annual Gemfields & Rio Tinto Retail Jeweller India Awards 2012, appearing in multiple jewellery shows on television and participating in panel discussions, Yash’s discerning taste and expert eye make him the chosen jeweller for all those in search of luxury and exclusivity. As a third-generation Birdhichand, he has truly reserved his place among the country’s leading designers with an international reach. HELLO! delves into his personal and professional journey, discussing the latest trends in bridal jewellery, tracing the evolution of the brand and much more.

Yash, you’re widely recognised as the brains behind the eclectic themes of jewellery collections at Birdhichand. Can you tell us about your journey and how you found your way into this creative space?