Living in Full Colour

Beauty guru Bobbi Brown tells us why her latest book is deeply personal

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More than 30 years after a tightly curated collection of lipsticks sparked a beauty revolution when it launched at Bergdorf Goodman, Bobbi Brown's minimalist philosophy has never felt more relevant.

The makeup mogul leaned into naturallooking beauty at a time when bold colours ruled the runway. She packaged her first orders from her home in New Jersey and eventually sold her namesake line - which became an industry-defining cosmetics brand - to Estée Lauder in 1995.

Bobbi remained at the helm until 2016 and, as part of the sale, agreed to a non-compete clause that expired in 2020. That's when she launched her clean-beauty brand, Jones Road, which now has a cult following.

Along the way, the Chicago-born entrepreneur, 68, has also found time to raise three sons (with her husband, real estate executive Steven Plofker), become a certified health coach and publish nine books - practical guides on everything from makeup application to confidence building - each rooted in service. Her latest release, Still Bobbi (out Sept. 23), is different. "I didn't really think of it as a memoir," she shares with Hello! Canada.

"But it became something much deeper. It's about knowing where I come from." Here, Bobbi opens up about creating beauty from the inside out, why she's never chased trends and what she's learned over the course of her remarkable career.

This memoir marks a real departure from your previous books. What compelled you to step into this more vulnerable kind of storytelling?