HAIR GAINS

It's time to level up your mane game! Stronger, healthier and shinier hair starts with the right routine

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BONDING MOMENT

Until recently, ultra-reparative hair treatments - known as bond builders - were a luxury reserved for salon visits. But thanks to a category boom (sparked with the creation of Olaplex a decade ago), these high-performance formulas are now at-home essentials, especially for those of us with overprocessed and damaged tresses. Think of them as protein shakes for your hair, packed with amino acids to reinforce strength from within.

“My secret weapon to repair damaged hair is Kerasilk Strengthening Bond Builder,” says celebrity hairstylist Harry Josh, whose A-list clientele includes Gisele Bündchen (right), Dakota Johnson and Kate Bosworth. “It improves manageability, boosts elasticity and makes hair 20 times stronger.” Simply smooth onto clean, damp hair post-shower and let it work its magic.